Fiat India has introduced a unique marketing initiative titled �Diesel at the price of petrol�, for the month of July. If you buy a Fiat Linea or Punto, you get a chance to participate in a lucky draw, which may entitle you to a year�s supply of fuel or the diesel variant of the petrol car that you plan to buy.
In case you plan to buy a diesel Fiat and your name comes up in the lucky draw, you�ll have to pay only for the corresponding petrol variant. If you buy the Linea T-jet, and win, you get Rs 100,000 off on the ex-showroom price.This initiative is meant to influence customers who would prefer to buy a diesel Fiat due to the low running costs but are deterred due to the high initial premium. Buyers can opt for a diesel Linea or Punto at the price of the petrol variant or equivalent cash back.
The offer is not limited only to the winners of the contest; all buyers of Fiat cars in July will be provided free fuel for three months and discounts on the first year�s insurance and free 50 months roadside assistance. Customers exchanging their old cars to upgrade to a Linea or Punto get an additional exchange bonus of upto Rs 20,000.
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